ClearLead is the technology leader in online customer acquisition.  Unlike most other Search Engine Marketing firms which merely replace or supplement a dedicated internal staff trying to act smart in real time, gather high quality information, and make fast decisions, ClearLead brings expertise in Internet technology and infrastructure to develop tools which allow it to adjust to changes in search engine algorithms and manage ever-spiraling Pay-per-Click advertising costs.

There are two major trends in acquiring online customers.  Organic Search or Search Engine Optimization (SEO) which attempts to raise the visibility of a particular site on searches done by users of Search Engines and Pay-per-Click (PPC) or Contextual Ads which are paid advertising associated with keywords used in such searches.  With advertising, response time is crucial to maintaining your budget and your productivity.  Click Fraud can eat up your budget for pay-per-click in hours.  On the other hand, SEO can lose ranks in days from on-going search engine algorithm updates.  Return on Investment is so tight that failure to adjust quickly and properly can affect the bottom line.

Embedded SEO Manager

ClearLead solves the fundamental problems associated with Search Engine Optimization with its unique Embedded SEO Manager software.  By embedding our J2EE software on your server, we can offer cutting-edge SEO services with no structural or design changes to your site.  Our solution is as simple as plug and play.  Large advertising agencies and traditional web and SEO service provides do invest in developing advanced Internet technologies and software.  ClearLead’s Embedded SEO software updates SEO factors from a remote database to reduce the time it takes to implement changes and minimizes the intrusion on the website.

We install our patent-pending Embedded SEO Manager software on the server hosting your website(s) and the software inserts the SEO factors into the site from a remote database.  This unique approach establishes a strict partition between the “look and feel” functionality and the Search Engine Optimization factors required for top rankings.  You are free to implement design and usability changes to the site without having to re-implement SEO or lose top search engine rankings.  ClearLead’s Embedded SEO Manager provides the lowest support costs available, seamless integration into your current web operations, and a higher degree of control to increase the customer conversion ratio.

ClearLead’s technology analyzes and optimizes hundreds of variables based on current and historic performance and conversion factors to create a robust, maintainable, and top-ranked site. After optimization, the search engines begin to evaluate your site and initial rankings are established.  These ranking bring clicks or perspective customers to your site and you begin to see a return on your investment.  Traffic and the factors that convert visitors into customers are constantly monitored.

Pay-Per-Click Management

Pay-per-Click (PPC) costs based on keyword have increased by over 40% since 2003.  The median conversion rate for all search engines is 1.97%.  With some clicks as high as $100, you can spend your budget in hours without a careful management methodology.  ClearLead can eliminate waste and control all your ad campaigns through our Predictive, Real-time, Online Advertisement Control and Tracking (PROACT!™). 

PROACT! PPC Bid Management uses advanced artificial intelligence algorithms to determine which keywords you should bid on, the optimal bid price and the precise timing for such bids.  PROACT! uses profile patterns, dynamically changes bid tactics, monitors spending levels in real-time, sets alarms for trouble indicators and eliminates waste to ensure the maximum return on your ad budget.  PROACT! also has a friendly “dashboard” interface so you can easily monitor all facets of you ad campaigns.

This ClearLead software also has the unique ability to gather large volumes of data on the weighting of keywords and their algorithmic changes on all major search engines.  Keyword weighting is constantly changing as searchers vary their search terms based on a variety of factors.  Compare the example of searchers looking for “adjustable rate mortgages” as opposed to “fixed rate mortgages.”  If there is a shift in the mortgage rates favoring adjustable mortgages, there will be more visitors entering “adjustable rate mortgage.”

PROACT!, with its artificial intelligence, has the distinct advantage of knowing what keywords “win” or have the best opportunity to succeed in a given industry or sector during a particular period of time.  ClearLead’s artificial intelligence gathers all relevant data and compiles the words and phrases that will bring smart results.  It acts like the automated routing software used for best execution of stock trades.

The precise timing of the bidding for the right keywords is the ultimate ROI tool.  ClearLead’s software automates the analysis of all this data determines when and in what amount you should bid for particular keywords on a real-time basis.  If the bid is too expensive for your budget (or ROI) at a particular time, PROACT! will pick a secondary dollar position.  While the software does all this analysis automatically, you are still able to monitor the bidding and adjust variables on the fly for the most precise control over the bidding.

With these and other innovative technologies, such as advanced Web Analytics, ClearLead offers you a decided advantage over your competitors, more efficient cost management, and increased results.  To find out how ClearLead can improve your return on investment, just ask us.