The objective of online marketing is to generate leads from traffic and convert those leads to customers.  According to Jupiter Media Matrix over 55% of all Internet purchases begin with a search engine and 93% of these consumers do not look past the first two pages of search results.  In other words, if you are not listed in the first two pages of search results, then you may as well not be doing business on line.  Search Engine Optimization (SEO) positions your website on the various search engines to efficiently acquire these consumers as your customers.

To accomplish this goal, ClearLead has developed proprietary artificial intelligence software that identifies the keywords and phases that separate out likely leads from web traffic.  ClearLead then optimizes the site to rank very high (in the “Golden Triangle” or the upper left of the page from which 70 % to 80% of clicks come from) for these keyword searches.

In addition to website ranking, ClearLead uses Return on Investment (ROI) criteria to drive lead generation and conversion to be less expensive that Pay-per-Click (PPC) and other outside sources of lead generation.  ClearLead focuses campaigns on a market basis through the use of skilled technical staff, proprietary software, vision, and direct online business experience.  The process involves:

First, ClearLead performs an in depth analysis of your current market and position on the major search engines.  ClearLead then evaluates price/performance of all forms of lead generation and recommends the best for your needs.

Next, the right keywords are critical to the success of your business and the ClearSEM campaign.  ClearLead has over 16,000 top-twenty ranks, 12,000 top-ten ranks, and 6,000 Number One ranks for a wide range of keywords in various industries.  ClearLead’s artificial intelligence data mining tool enable us to recommend keywords based on historic closure performance or real search queries in your specific market.  The result for you is an increase in the number of closures at a lower cost.

It is not enough to build a content-rich site, add META tags and submit to every index/directory.  Hundreds of variables must be optimized and incorporated into your site to be robust, maintainable, and highly ranked.  ClearSEM optimization can involve some or all of the following:

Spiders used by search engines change their preferences, competitors react, and your customer base is always evolving.  ClearLead provides 24x7 keyword management, competitor-set monitoring, reporting services, and continuous improvement.  You receive monthly reports on positioning, competitive analysis, traffic analysis, ROI, and recommendations for improvement.  ClearLead is your partner in achieving your online business objectives.

For large sites and Content Management systems, ClearLead’s Embedded SEO software manager establishes a strict partition between your look and feel and your keyword optimization.  The software provides an automated method of updating Search Engine Optimization parameters.  This ClearLead technology reduces the cost and implementation time of updates and corrections.  It also provides for usability changes to the website without having to re-implement SEO, again lowering costs.  The Embedded SEO manager also provides a level of control that rivals or exceeds Pay-per-Click advertising.  Keywords and parameters can be updated on a real-time basis calculated by conversion rates.

ClearLead provides the most comprehensive SEO solution set to drive clicks to leads and leads to revenue.  ClearLead’s goal is to increase your return on investment, the investment you make in Internet marketing.  To learn how ClearLead’s SEO expertise can increase your ROI, contact us.