A press release is a document similar to a web page which will be read by software using sophisticated algorithms to determine its meaning and subsequent categorization, as well as by human beings. The language used in the release must be just as compelling to the “machine” as to the person. To maximize your visibility a ClearSEM solution will ensure your press release contributes to your online marketing objectives.
Keyword optimized press releases can rank very high initially on news search engines like Google News, Yahoo News, and MSN Newsbot and long term in search engines like Google, Yahoo, MSN, Ask, and AOL. Driving targeted traffic to your web site via an optimized press release is most effective when you offer a call to action – driving the visitor to a specially designed landing page on your web site. Tracking URLs allow measurement of the optimized releases’ effectiveness.
Here’s what ClearLead can do for you:
- If required, ClearLead content writers can create a press release.
- ClearLead will identify two relevant keywords per press release.
- ClearLead will optimize your press release for these keywords.
- ClearLead will distribute your press release through the wire services, Yahoo News, Google News, etc.
- ClearLead will achieve high keyword ranking in the search engines.
- ClearLead will supply a report detailing the number of visitors and those who have responded to your call to action.
News websites like Yahoo News, Google News, and MSNBC Searchbot receive millions of site visitors per day. An ever-increasing number of individuals are getting their news and information from news aggregators services and news web sites offer by search engines and blogs. It is important to your overall marketing goals that your press release benefits fully from these trends. Other benefits from Press Release Optimization will be that your release is picked up by online publications. Your website will increase in link popularity and in search engine rankings on your target keywords. These factors will increase traffic to your site from the top search engines.
Through effective press release writing, optimization, and distribution your company can achieve a significant and measurable increase in brand visibility, website traffic, and sales with ClearSEM. To find out how ClearLead can help your press releases to drive traffic to your site, contact us. |
