Pay-Per-Click (PPC) Advertising Search engine visibility can be bought.  While site characteristics can raise visibility through the “organic” or “natural” selection of search engine algorithms, Pay-Per-Click (PPC) enables a company to purchase an online advertisement that is enabled by a particular keyword search. As part of a customized ClearSEM campaign, ClearLead will manage your PPC campaigns with Overture (Yahoo, MSN), Google, AdWords, and other secondary PPC search engines such as Enhance, ePilot, Kanoodle, Looksmart, Search123, SearchFeed, etc.  ClearLead will perform campaign setup and ongoing campaign management to provide you with the maximum return on your investment with the least amount of cost.  ClearLead can choose between PPC and SEO for the best return on investment.  The price of the PPC ads is included in the full service option of ClearSEM.  With ClearLead’s PPC management expertise and tools, you will be able to let go of the daily management, time consuming updating, and painful competitive bidding, yet still be ensured that your are always at the top of search listings.

Unique to ClearLead are the technologies and tools it can offer you to be far more efficient in the increasingly expensive and competitive PPC environment.  With clicks costing as much as $100, you can easily spend your budget in hours without a careful management methodology.  ClearLead can eliminate waste before the advertising account is in jeopardy with cost reductions as much as 35% or increased results at the same cost.

Most companies manage their online advertising by spending more and more money to gain or keep a high rank.  This behavior creates a much lower return on investment and puts much PPC advertising out of reach for many medium and even large businesses.  Others try to gain high quality information and make decisions fast, but PPC staffs grow large trying to meet this challenge manually.  The larger staff costs more and the efforts are just breaking even between productivity and increased budget.

PROACT!™

ClearLead has created the software and infrastructure to bring PPC management into the 21st century.  Utilizing portfolio management theory, artificial intelligence, and rules-based architecture, ClearLead has created Predictive, Real time, Online Advertisement Control and Tracking software or PROACT!. Rather than merely reacting to fluctuating bid factors, PROACT! anticipates them and reacts based upon the goals of your campaign.  PROACT! unifies the company, the search engine, and the other marketing programs such as organic search.

PROACT! software features are:

ClearLead is your search engine marketing partner.  ClearLead offers the widest range of Pay-per-Click management solutions and ways to integrate them with other aspects of search engine marketing to create an integrated and efficient marketing solution to meet your business objectives.  Contact ClearLead to discover how you can benefit from more cost effective PPC management.