ClearLead has been managing a Directory Service (www.clearleadinc.com) since 2003.  Originally established as a normal directory listing service where webmasters can register their link to increase their link popularity, it has grown to contain over 300,000 website listings each edited by human editors.  By adding content and optimizing this content with Search Engine Optimization expertise, ClearLead has created targeted content similar in scope to about.com or citysearch.com.

Currently clearleadinc.com draws over one million impressions per month with an excess of 750,000 clicks per month.  The directory has a Google PageRank of 5.  On many indices, it is driving a conversion rate in excess of 4%, compared to the search engine medium of 1.97%.  That is, it is driving real leads to real clients. 

The Directory has 1,000 unique articles organized by city and lifestyle.  Most of these with major ranks on Google, Yahoo, and MSN.  These articles are created for our clients with embedded links to their websites.  The high quality content and high rankings provide pre-qualified visitors clicking through to your site after reading a key feature of interest to them that relates to your products or services.  These older web pages, based upon search engine “inception date,” may be considered more “authoritative,” “trusted,” and “valuable” than new pages, particularly if link building has continued over a long period of time.  Combined with ClearLead’s other Search Engine Marketing expertise, this directory enables ClearLead to provide a ready-made source of clicks for PPC advertising directly on clearleadinc.com contextual advertising, and thus feeding qualified leads and sharing clicks with our SEM customers. This is a source of lead generation unique to ClearLead. The benefits of the Directory to potential advertisers and sponsors are:

Totally unique to ClearLead are embedded links.  These are links that are embedded in the context of very relevant text.  Contextual ads currently are ads placed next to articles about a related subject.  ClearLead creates the content with you and embeds the links directly into the article.  ClearLead provides the keywords that drive the reader to the page, and customizes your page to “receive” the potential customer when they land.  This method is a highly successful form of lead generation.